Question 9: Digital commerce
Digital commerce is the electronic selling and buying of
goods. There are four (4) main business models in the e-commerce perspective.
These are business-to-business (B2B),
business-to-consumer (B2C), consumer-to-business (C2B) and consumer-to-consumer
(C2C).
Business-to-business (B2B)
The
business-to-business model is where a company sells supplies to another
business. Business
model also sells its product to an intermediate buyer who then sells the
product to the final customer. As an example, a wholesaler places an order from
a company's website and after receiving the consignment, sells the end product
to final customer who comes to buy the product at wholesaler's retail outlet.
Consumer-to-Consumer (C2C)
Business
model helps consumer to sell their assets like residential property, cars,
motorcycles etc. or rent a room by publishing their information on the website.
Website may or may not charge the consumer for its services. Another consumer may
select to buy the product of the first customer by viewing the
post/advertisement on the website.
Consumer-to-Business (C2B)
In
this model, a consumer approaches website showing multiple business
organizations for a particular service. Consumer places an estimate of amount
he/she wants to spend for a particular service. For example, comparison of
interest rates of personal loan/ car loan provided by various banks via
website. Business organization who fulfils the consumer's requirement within
specified budget approaches the customer and provides its services.
Business-to-Consumer(B2C)
The following B2C business model sells its product directly
to a customer. A customer can view products shown on the website of business
organization. The customer can choose a product and order the same. Website
will send a notification to the business organization via email and
organization will dispatch the product/goods to the customer.
The above four (4) main business models in the e-commerce
perspective are stated by the Tutorials Point in 2017.
No comments:
Post a Comment